THE PROJECT SCOPE:

Our team is making a documentary called 'Lädy'. The documentary explores race in the world of art and fashion. We have already shot about 20 hours of footage but we still need another 300 hours of footage to create and complete the documentary. We are currently in the pre-production phase of the film.

'Lädy' explores the life and trials of Lädy Millard a street artist that thinks that she has the answer to ending racism.

WHY WE NEED THE MONEY:

We are asking for $1,500 to produce a trailer for the documentary. The money will be used for pre-production costs including equipment and space. We will use the trailer to shop around the documentary to different funding sources.

If we raise $40,000 during this first pass we will be able to complete the documentary.

THE STORY

Lady Millard, is a Street Anthropologist and Artist raised in New York City. Born in Jamaica West Indies to a racially diverse family. This documentary is about her attempts to end racism through art. The reason we decided to start this project is because, we believe in here story.

She wants to start a dialogue with people about the negative ideas they may have about one another based on skin color.

I am asking for $1,500 to film a trailer that highlights my journey towards this goal. Our team includes myself, and five other young New Yorkers concerned with addressing racism in our society. Soumya Gowda, Shaina Yang, Azure McBride, Jeff Arak, and Ed Garrido. We will use the trailer funded by this campaign to shop the documentary to producers and grant givers.

Racism has an influence on all of us, not just those who recognize it on a daily basis. Through personal experience, I've learned that my education and merits as a designer in the fashion industry have not exempt me from racism. Though a harsh reality, it's made me determined to ask why this is the case, and how we can work together to create a better world for all of us. With your help I believe we can make this happen.

SUMMARY:

Lädy Millard is starting a global movement to End Racism through Art.

In the documentary you will see different ideas to end racism with discussions, interviews, and a tee shirt contest that promotes the global movement. The primary message of the documentary is the need for building bridges between races and developing conversation through art and spreading awareness of the support for Artists.

THE TEAM:

Jeff Arak Producer & Associate Director.

Jeff Arak is a freelance filmmaker living in New York City, producing videos that tell stories and increase critical understanding about our world.

Soumya Gowda Producer & Associate Director.

Soumya Gowda is a writer currently working on short stories.

Shaina Yang Production Assistant.

Is an artist who makes art that reflects daily human interactions.

Azure McBride Assistant Director and Editor.

Professional Film Student.

Ed Garrido Art Director.

Owner of Street Level Culture. Recently worked on Design Inspirations for Diesel Denim Company.

Lädy Millard Director

Street Anthropologist & Artist.

Special Thanks to Maya Washington.

MILESTONES:

$1,500: We know that $1,500 is not a large amount but if we could reach this milestone then we are on our way to creating a great project. We would be able to create the first step in the process which would be a Trailer for the film. We would use the trailer to shop the film around to different donors and grant programs for women in the arts.

THE FUNDS WILL BE USED FOR:

Preproduction Costs for a Trailer.

Camera equipment

Space Rental

& To Fund the Rewards for the Project

$5,000: At this milestone we will be able to create 2 weeks of shooting and editing. Our goal is to shoot and edit for at least 4 months. But this milestone would help us generate a better video to present to our audience. If we reach this milestone anyone who donates more than $200 will receive an additional print by Lädy Millard.

$10,000: At this milestone we will be able to create 1 months of shooting and editing. Our goal is to shoot and edit for at least 4 months. But this milestone would help us generate a better video to present to our audience. If we reach this milestone anyone who donates more than $200 will receive an extra hand made Tee Shirt by Lady Millard.

$15,000: At this milestone we will be able to create 1 months of shooting and editing. Our goal is to shoot and edit for at least 4 months. But this milestone would help us generate a better video to present to our audience. If we reach this milestone anyone who donates more than $200 will receive an extra hand made Tee Shirt by Lady Millard. This has been a work in progress for the past four months.

$25,000: At this milestone we will be able to create 2 months of shooting and editing. Our goal is to shoot and edit for at least 4 months. But this milestone would help us generate a better video to present to our audience. If we reach this milestone anyone who donates more than $2,000 will receive a piece of art by Lädy Millard.

$40,000: YOU have helped to produce this film!!! By donating at the highest levels you ensure that its message reaches the highest possible audience. The more donations that we receive the more likely it is for us to gain the traction we need to make this documentary go viral.

Help us by promoting this project on your facebook or twitter account.

ADDITIONAL FUNDS OVER $40,000 WILL BE USED FOR:

1. Additional Production / Post Production Costs

2. Disk Drives for Saving the Video edits

3. New Computer

4. New Camera

5. Space Rental to feature the film at a movie theater.

6. Hire Additional Staff for Production.

Every donor will receive a thank you letter from the artist Lädy Millard.

http://ladymillard.net

http://ladymillard.com